Privacy Policy

This Privacy Policy clarifies the nature, scope and purpose of the processing of personal data (hereinafter referred to as "Data") within our online shop and the related web pages, features and content, as well as our external online presence, e.g. our Social Media Profile (collectively referred to as the "Online Offering"). With regard to the terminology used, e.g. "Processing" or "Responsible Person, we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR)

Responsibility for processed data

Winshape GmbH
Rudolf-Diesel-Str. 9
53859 Niederkassel
Germany

E-Mail: For the e-mail address, click here
Telephone: 0228/36033411
Fax: 0228/36028025

Managing Directors: Lenka Holakova, Martin Holak
Imprint: https://winshape.de/impressum

Types of processed data:

- Inventory data (e.g., names, addresses)
- contact information (e.g., e-mail, phone numbers).
- content data (e.g., text input, photographs, videos).
- usage data (e.g., websites visited, interest in content, access times).
- Meta / communication data (e.g., device information, IP addresses).

Categories of affected persons

Visitors and users of the online shop (hereinafter we refer to the affected persons as "users").

Purpose of processing

- Provision of the online shop, its functions and contents.
- Answering contact requests and communicating with users.
- Safety measures.
- Reach Measurement / Marketing.

Terms used

"Personal data" means any information relating to an identified or identifiable person (hereinafter the "data subject"); a person is considered as identifiable, which can be direct or indirect identification, in particular by means of assignment to an identifier such as a name, to an identification number, to location data, to an online identifier (eg cookie) or to one or more special features, that express the physical, physiological, genetic, mental, economic, cultural or social identity of this person.

"Processing" means any process performed with or without the aid of automated procedures or any such process associated with personal data. The term is broad and includes virtually every handling of data.

"Pseudonymisation" means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without additional information being provided, and that such additional information is kept separate and subject to technical and organizational measures to ensure that the personal data are not assigned to an identified or identifiable person.

"Profiling" means any kind of automated processing of personal data which involves the use of such personal data to evaluate certain personal aspects relating to a person, in particular aspects relating to job performance, economic situation, health or personal details, to analyze or predict preferences, interests, reliability, behavior, whereabouts or geographical movement of that person.

"Responsible person" means the individual person or legal entity, public authority, or public body that decides, alone or with others, on the purposes and means of processing personal data.

"Processor" means an individual or legal entity, public authority, agency or other body who processes personal data on behalf of the responsible person(s).

Statutory regulations

Our data is processed in accordance with Article 13 GDPR. Wherever the statutory regulations with regard to the privacy policy are not specified, the following applies: The regulation for obtaining consent is Article 6 (1) part a and Article 7 DSGVO, the regulation for the processing for the performance of our services and the execution of contractual measures as well as the response to inquiries is Article 6 (1) part. b DSGVO, the regulation for processing in order to fulfill our legal obligations is Article 6 (1) part c DSGVO, and the regulation for processing in order to safeguard our legitimate interests is Article 6 (1) part f DSGVO. In the event that vital interests of the data subject or another person require the processing of personal data, Article 6 para. 1 part. d DSGVO applies.

Safety measures

We take appropriate technical measures in accordance with Article 32 GDPR, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the likelihood and severity of the risk to the rights and freedoms of individual persons and the organizational measures required to ensure a level of protection appropriate to the risk.

Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as their access, input, disclosure, availability and separation. We have also set up procedures to ensure the recognition of data subject rights, data deletion and data vulnerability. Furthermore, we take into account the protection of personal data during the development or selection of hardware, software and procedures, according to the principle of data protection through technology design and privacy-friendly default settings (Article 25 DSGVO).

Collaboration with processors and third parties

If, in the context of our processing, we disclose data to other persons and companies (contract processors or third parties), transmit data to them, or otherwise grant access to the data, this will only be done within the terms of legal permission (for example if a transmission of the data to third parties, is required by payment service providers, pursuant to Art. 6 (1) (b) GDPR to fulfill the contract), you have consented to a legal obligation based on our legitimate interests (e.g. the use of agents, webhosters, etc.)

If we commission third parties to process data on the basis of a so-called "contract processing contract", this is done within the terms of Article 28 GDPR.

Transfers to third countries

If we process data in a third country (ie outside the European Union (EU) or the European Economic Area (EEA)) or in the context of the use of third party services or disclosure or transmission of data to third parties, this will only be done in order to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only according to the special conditions of Article 44 et seq. DSGVO. That means the processing is carried out on the basis of specific guarantees, such as the officially recognized level of data protection (eg for the US through the Privacy Shield) or compliant with officially recognized and specified contractual obligations (so-called "standard contractual clauses").

Your rights regarding stored data

You have the right to ask for confirmation as to whether the data in question is being processed and for information about this data as well as requesting further information and a copy of the data in accordance with Article15 GDPR.

You have, according to Article 16 DSGVO, the right to demand the completion of partial data concerning you or the correction of incorrect data concerning you.

In accordance with Article 17 GDPR, you have the right to demand that your relevant data be deleted immediately or, alternatively, to require a restriction of the processing of data in accordance with Article 18 GDPR.

You have the right to demand that the data relating to you, which you have provided to us, be obtained in accordance with Article 20 GDPR, and to request the transmission of this data to other responsible persons.

Article 77 DSGVO grants you the right to file a complaint with the competent supervisory authority.

Withdrawal

You have the right to consent in accordance with Article 7 paragraph 3 DSGVO with effect to withdraw at a time in the future.

Right of objection

You can object to the future processing of your data in accordance with Article 21 GDPR at any time. The objection may be made specifically against processing for direct marketing purposes.

Cookies and the right to object to direct mail advertising

"Cookies" are small files that are stored on users' computers. Different types of information can be stored within the cookies. A cookie is primarily used to store the information about a user (or the device on which the cookie is stored) during or after his visit to an online offer. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online service and closes his browser. In such a cookie, e.g. the contents of a shopping cart in an online shop or a login status are saved. The term "permanent" or "persistent" refers to cookies that remain stored even after the browser has been closed. In this situation, for example, the login status will be saved if users visit it after several days. Additionally, in such a cookie the interests of the users can be stored, which are subsequently used for range measurement or marketing purposes. A "third-party cookie" refers to cookies that are offered by providers other than the person who manages the online offer in contrast to their own cookies which are called "first-party cookies").

We can use temporary and permanent cookies and clarify this in the context of our privacy policy.

If users do not want cookies stored on their computer, they will be asked to disable the option in their browser's system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions when using the online shop.

A general objection to the use of cookies used for online marketing purposes can be found in a wide variety of services, particularly in the case of tracking, and explained via the US website http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by switching them off in the settings of the browser. Please note that not all features of the online shop may be useable.

Deletion of data

The data processed by us are deleted or limited in their processing in accordance with Articles 17 and 18 GDPR. Unless explicitly stated in this privacy policy, the data stored by us are deleted as soon as they are no longer required for their purpose and the deletion does not conflict with any statutory storage requirements. If the data is not deleted because it is required for other and legitimate purposes, its processing will be restricted. This means the data is blocked and not processed for other purposes. This applies, for example for data that must be kept for commercial or tax reasons.

According to legal requirements in Germany, the storage takes place for 10 years according to §§ 147 Abs. 1 AO, 257 Abs. 1 Nr. 1 and 4, Abs. 4 HGB (books, records, management reports, accounting documents, trading books, relevant for taxation documents, etc.) and 6 years in accordance with § 257 (1) no. 2 and 3, para. 4 HGB (commercial letters).

According to legal regulations in Austria the storage takes place for 7 years according to § 132 paragraph 1 BAO (accounting documents, receipts / invoices, accounts, receipts, business papers, statement of income and expenses, etc.), for 22 years in connection with real estate and for 10 years in the case of documents relating to electronically supplied services, telecommunications, broadcasting and television services provided to non-entrepreneurs in EU Member States and for which the Mini-One-Stop-Shop (MOSS) is used.

Business-related processing

In addition we process
- contract data (e.g., subject, term, customer category).
- Payment data (e.g., bank details, payment history)
from our customers, prospective customers and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

Order processing in the online shop and customer accounts

We process the data of our customers as part of the ordering process in our online shop to allow them to select and order the selected products and services, as well as their method of payment and delivery.

The processed data includes inventory data, communication data, contract data, payment data and persons affected by the processing belong to our customers, prospects and other business partners. Processing is for the purpose of providing contractual services in the context of the operation of an online shop, billing, delivery and customer service. For this we use session cookies for the storage of the shopping cart contents and permanent cookies for the storage of the login status.

Processing is based on Article 6 paragraph 1 part b (execution of order transactions) and c (legally required archiving) DSGVO. Information necessary for the establishment and fulfillment of the contract is required. We disclose the data to third parties only to enable delivery or payment, or in the context of legal permissions and obligations, to legal advisors and authorities. Data is processed in third countries only when necessary for the fulfillment of the contract (for example, on customer's request upon delivery or payment).

Users have the opportunity to create a user account, with which they can view their orders. As part of the registration, the necessary mandatory information will be communicated to users. User accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data will be deleted with regard to the user account, subject to their necessary retention for commercial or tax law reasons according to Article 6 paragraph 1 part c DSGVO. Information in the customer account remains until its deletion with subsequent archiving to meet legal obligations. It is the responsibility of the user to protect their data at the time of closing their account.

As part of the registration and re-registration and use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user's protection against misuse and other unauthorized use. A transfer of these data to third parties does not take place, unless it is necessary for the prosecution of our claims or there is a legal obligation to do so in accordance with Article 6 paragraph 1 part c DSGVO.

The deletion takes place after expiry of legal warranty and comparable obligations, the necessity of keeping the data is checked every three years; in the case of legal archiving obligations, the deletion takes place after its expiration according to commercial law, 6 years, and the obligatory retention due to tax law 10 years).

External payment service providers

We use external payment service providers, whose platforms enable users and ourselves to make payment transactions (examples with links to the respective privacy policy, Paypal (https://www.paypal.com/webapps/mpp/ua/privacy-full), Klarna (https://www.klarna.com/de/datenschutz/), Skrill (https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/), Giropay (https://www.giropay.de/legal/data protection-agb/), Visa (https://www.visa.de/datenschutz), Mastercard (https://www.mastercard.de/de-de/datenschutz.html), American Express (https://www.americanexpress.com/de/content/privacy-policy-statement.html)

As part of the fulfillment of contracts, we offer the payment service providers on the basis of Article 6 paragraph 1 part b. DSGVO. Additionally, we use external payment service providers on the basis of our legitimate interests, Article 6 paragraph 1 part b. DSGVO, in order to offer our users effective and secure payment options.

The data processed by the payment service providers includes inventory data, e.g. the name and the address, bank data, such as bank account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, summary and recipient-related information. This information is required to complete the transactions. However, the data entered will only be processed and stored by the payment service providers. That way we do not receive any account or credit card information, only details of confirmation or negative disclosure of the payment. The data may be transmitted by the payment service providers to credit reporting agencies. This transmission has the purpose of ensuring the identity and credit checks. For this we refer to the terms and privacy policy of payment service providers.

For the payment transactions, the terms and conditions and the privacy notices of the respective payment service providers, which are available within the respective websites, or transaction applications apply. We also refer to these for further information and assertion of rights of withdrawal, information and other data subjects.

Administration, financial accounting, office organization, contact management

We process data in the context of administrative tasks and organisation of our business, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in the course of rendering our contractual services. The processing principles are Article 6 paragraph 1 part c DSGVO, Article 6 paragraph 1 part f DSGVO. The processing affects customers, prospective customers, business partners and website visitors. The purposes and interests of this processing are the administration, financial accounting, office organisation and data archiving, all tasks that serve to maintain our business, perform our duties and provide our services. The deletion of the data in terms of contractual performance and contractual communication corresponds to the information provided in these processing activities.

We disclose or transmit data to the financial administration, consultants, such as tax accountants or auditors, and other fee agents and payment service providers.

Furthermore, based on our business interests, we store information about suppliers, promoters and other business partners, e.g. for later contact. Most company-related data is stored permanently.

Business analysis and market research

In order to operate our business economically, to recognise market trends and the preferences of our business partners and customers, we analyse the data available to us relating to business transactions, contracts, inquiries, etc. We process stock data, communication data, contract data, payment data, usage data, metadata based on the terms of 6 paragraph 1 part f DSGVO, whereby the data subjects include contractual partners, interested parties, customers, visitors and users of our online offer.

The analyses are carried out for the purpose of business analysis, marketing and market research. In doing so, we can provide the profiles of registered users with information, e.g. take into account their services. The analyses are carried out to increase our user-friendliness and to optimise our range and the economics of the business. They are for us alone and will not be disclosed externally unless they are anonymised, aggregated value analyses.

If these analyses or profiles are personal, they will be deleted or anonymised upon termination of the users account, otherwise two years after the conclusion of the contract. Wherever possible the overall business analyses and general trend assessments are created anonymously if possible.

Recording function

Users can create a user account. As part of the registration, the required mandatory information is communicated to the users based on the terms of Article 6 paragraph 1 part b DSGVO, and processed for the purpose of providing the user account. Specifically, the processed data includes the login information (name, password and an e-mail address). The data entered during registration is used for the purpose of creating the user account and its usage.

Users may be provided with information relevant to their user account, e.g. they may be informed by email about technical changes. If a user has terminated their user account, their data will be deleted with respect to the user account, subject to a statutory retention requirement. It is the responsibility of the user to secure their data upon termination, before the end of the contract. We have the right to irretrievably delete all user data stored during the term of the contract.

As part of our registration and logging on functions, as well as during the usage of the user account, the IP address and the time of the respective user action will be saved. The storage is based on our legitimate interests, as well as the user's protection against misuse and other unauthorized use. A transfer of these data to third parties does not take place, unless it is necessary for the prosecution of our claims or there is a legal obligation in accordance with. Article 6 paragraph 1 part c DSGVO. The IP addresses will be anonymized or deleted after 7 days at the latest.

Comments and posts

If users leave comments or other contributions, their IP addresses may be stored for 7 days, based on our legitimate interests within the meaning of Article 6 paragraph 1 part f. DSGVO. This is for our own safety, if someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we ourselves can be prosecuted for the comment or post and are therefore interested in the identity of the author.

Furthermore, we reserve the right, in accordance with our legitimate interests, Article 6 paragraph 1 part f. DSGVO, to process the information of users for the purpose of spam detection.

The data provided in the comments and contributions are stored by us permanently unless the user raises an objection.

Contact

When contacting us (for example, by contact form, e-mail, telephone or via social media) the information of the user to process the contact request is processed in accordance with. Article 6 paragraph 1 part b. User information can be stored in a Customer Relationship Management System ("CRM System") or comparable inquiry processing system.

We delete the requests, if they are no longer required. We check the necessity every two years and, in addition, the legal archiving obligations apply.

Newsletter

The following information concerns the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures and your right to object. By subscribing to our newsletter, you agree to the receipt and the procedures described.

Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter "newsletter") only with the consent of the recipient or with legal permission. As long as the contents of a newsletter are concretely described, they provide the authority for the consent of the users. Additionally, our newsletter contains information about our services and us.

Double opt-in and logging: Registration for our newsletter is done in a so-called double-opt-in procedure. Following registration, you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that nobody can register with an external e-mail address. The registration for the newsletter will be logged to provide evidence of the registration process according to the legal requirements. This includes the storage of the login and the confirmation time, as well as the IP address. Changes to your data stored with the shipping service provider will also be logged.

Credentials: To subscribe to the newsletter, it is necessary to provide your e-mail address. Optionally, we ask you to give a name in the newsletter to personalise the correspondence.

The dispatch of the newsletter and the associated performance measurements are based on consent of the recipients according to Article 6 paragraph 1 part a, Article 7 DSGVO, in connection with § 7 Abs. 2 No. 3 UWG, or if consent is not required, based on our legitimate interests in the direct marketing according to Article 6 paragraph 1 part f. DSGVO, in connection with § 7 Abs. 3 UWG.

The logging of the registration process is based on our legitimate interests in accordance with Article 6 paragraph 1 part f DSGVO. Our interest lies in the provision of a user-friendly and secure newsletter system, which serves both our business interests and the expectations of the users and furthermore allowing proof of consent.

Termination / Revocation - You may terminate your subscription to our newsletter at any time, ie. Revoke your consent. A link to cancel can be found at the end of each newsletter. We may save the submitted email addresses for up to three years based on our legitimate interests before we delete them, in order to demonstrate prior consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for cancellation is possible at any time, provided that at the same time the former existence of consent is confirmed.

Newsletter - Performance Measurement

The newsletters contain a so-called "web-beacon", a pixel-sized file that is retrieved from the server when opening the newsletter from our server, or if we use a shipping service provider. This call will initially collect technical information, such as information about the browser and your system, as well as your IP address and time of retrieval.

This information is used to improve the technical performance of services based on their specifications or audiences and their reading habits, based on their locations (which can be determined using the IP address) or access times. Statistical surveys also include determining if the newsletters will be opened, when they will be opened and which links will be clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our goal nor that of the shipping service provider (if used) to observe individual users. The evaluations enable us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

A separate revocation of the performance measurement is unfortunately not possible, in this case, the entire newsletter subscription must be terminated.

Hosting and e-mailing,

The hosting services we use are designed to provide the following services: infrastructure and platform services, computing capacity, storage and database services, e-mailing, security, and the technical maintenance services we use to operate this online service.

Here we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer on the basis of our legitimate interests in an efficient and secure provider of this online offer according to Article 6 paragraph 1 part f DSGVO, in conjunction with Article 28 DSGVO (conclusion of contract processing contract).

Collection of access data and log files

We, or our hosting provider, collect on the basis of our legitimate interests, within the meaning of Article 6 paragraph 1 part f. DSGVO, data on every access to the server on which this service is located (so-called server log files). The access data includes name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider,

Logfile information is stored for security purposes (for example, to investigate abusive or fraudulent activities) for a maximum of 7 days and then deleted. Data whose further retention is required for evidential purposes shall be exempted from the cancellation until final clarification of the incident.

Google Analytics

Based on our legitimate interests (i.e., interest in the analysis, optimisation, and economic operation of our online offers, within the meaning of Article 6 (1) part DSGVO), Google Analytics uses a web analytics service provided by Google LLC ("Google"). Google uses cookies and information generated by the cookie about the use of the online offers by the users is usually transmitted to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services related to the use of this online offer and the internet usage. In this case, pseudonymous usage profiles of the users can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.

The IP address submitted by the user's browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection by Google of the data generated by the cookie and related to its use of the online offer and the processing of such data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

For more information about Google's data usage, settings and disabling options, please read Google's Privacy Policy (https://policies.google.com/technologies/ads) and Google's Ads Ads Settings (https://adssettings.google.com/authenticated).

The personal data of users will be deleted or anonymized after 14 months.

Google Universal Analytics

We use Google Analytics in the form of „Universal-Analytics. "Universal Analytics" means a process of Google Analytics, in which the user analysis is based on a pseudonymous user ID and thus a pseudonymous profile of the user is created with information from the use of different devices (so-called "cross-device tracking") ,

Google Adsense with personalised ads

We use the services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online service within the meaning of Art. 6 (1) part DSGVO), USA, ("Google").

Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the AdSense service, which allows advertisements to appear on our website and reward us for their display or other use. For these purposes, usage data, e.g. the click on an ad and the IP address of the user is processed, at the same time the IP address is shortened by the last two places. Thus, the processing of the users' data is pseudonymised.

We use Adsense with personalised advertisements. In doing so, Google draws conclusions about their interests based on the websites visited by users or apps used and the user profile is created in this way. Advertisers use this information to align their campaigns with these interests, benefiting users and advertisers alike. For Google, advertisements are personalised when collected or known data determines or influences their selection. These include past searches, activities, site visits, apps, demographics, and location information. Specifically, this includes demographic targeting, interest category targeting, remarketing, and targeting to customer comparison lists and audience lists uploaded to DoubleClick Bid Manager or Campaign Manager.

For more information about Google's data usage, settings and disabling options, please read Google's Privacy Policy (https://policies.google.com/technologies/ads) and Google's Ads Settings (https://adssettings.google.com/authenticated).

Google Adsense with non-personalised ads

We use the services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online service within the meaning of Article 6 (1) part DSGVO) , USA, ("Google").

Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use the AdSense service, which allows advertisements to appear on our website and reward us for their display or other use. For these purposes, usage data, e.g. the click on an ad and the IP address of the users processed, whereby the IP address is shortened by the last two places. Therefore, the processing of the users' data is pseudonymised.

We use Adsense with non-personalised ads. The ads are not displayed based on user profiles. Non-personalised ads are not based on past user behavior. Targeting uses contextual information, including coarse (e.g., on-site) geotargeting based on the current location, content on the current website or app, and current search terms. Google prohibits any personalised targeting, including demographic targeting and user list targeting.

For more information about Google's data usage, settings and disabling options, please read Google's Privacy Policy (https://policies.google.com/technologies/ads) and Google's Ads Ads Settings (https://adssettings.google.com/authenticated).

Google AdWords and conversion measurement

We use the services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 on the basis of our legitimate interests (ie interest in the analysis, optimisation and economic operation of our online service within the meaning of Article 6 (1) part DSGVO, USA, ("Google").

Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use Google's online AdWords marketing tool "AdWords" to place ads on the Google advertising network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who have a suspected interest in the ads. This allows us to more specifically display ads for and within our online offering so that we only present ads to users that potentially match their interests. If for example a user sees advertisements for products he's been looking for on other online offers, this is called remarketing. For these purposes, upon access to our and other websites where the Google Advertising Network is active, Google will immediately execute a Google code and become so-called (re) marketing tags (invisible graphics or code, also known as " Web beacons ") incorporated into the website. With their help, the user is provided with an individual cookie,that means a small file is saved (instead of cookies, comparable technologies can also be used). In this file it is noted which websites the user visited, their content interest and what offers the user has clicked, as well as technical information about the browser and operating system, referring websites, visit time and other information on the use of the online offer.

Furthermore, we receive an individual "conversion cookie". The information obtained through the cookie is used by Google to generate conversion statistics for us.

However, we only receive information about the anonymous total number of users who clicked on our ad and were redirected to a conversion tracking tag page. We do not receive any information that personally identifies users.

The data of the users are pseudonym processed within the Google advertising network. That means Google stores and processes for example not the name or e-mail address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. That means from the perspective of Google, the ads are not managed and displayed to a specifically identified person, but to the cookie owner, regardless of who that cookie owner is. This does not apply if a user has explicitly allowed Google to process the data without this pseudonymisation. The information collected about users is transmitted to Google and stored on Google's servers in the United States.

For more information about Google's data usage, settings and disabling options, please read Google's Privacy Policy (https://policies.google.com/technologies/ads) and Google's Ads Ads Settings (https://adssettings.google.com/authenticated).

Facebook Pixels, Custom Audiences and Facebook Conversion

In line with the legitimate interests in analysis, optimisation and economic operation of our online offer and for these specific purposes, we use the so-called "Facebook pixel" from the social network Facebook, Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025 , USA, or, if you are located in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland ("Facebook").

Facebook is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

With the help of the Facebook pixel, it is possible for Facebook to identify the visitors to our website as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook Pixel to display the Facebook Ads we have been sent only to those Facebook users who have shown an interest in our online offer or who have certain features (e.g. interests in certain topics or products visited by them) Web pages determined), which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to make sure that our Facebook ads are in line with the potential interest of users and are not annoying. With the help of the Facebook pixel we can also understand the effectiveness of the Facebook ads for statistical and market research purposes, in which we see whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").

The processing of the data by Facebook is part of Facebook's data usage policy. Accordingly, general notes on how to display Facebook Ads, in Facebook's Data Usage Policy: https://www.facebook.com/policy.php. For specific information and details about the Facebook Pixel and how it works, visit the help section of Facebook: https://www.facebook.com/business/help/651294705016616.

You may object to the capture by the Facebook Pixel and use of your data to display Facebook Ads. To set which types of ads you see within Facebook, you can go to the page set up by Facebook and follow the instructions for the usage-based advertising settings: https://www.facebook.com/settings?tab=ads. The settings are platform independent, that means they are adapted for all devices, such as desktop computers or mobile devices.

You can also use the Cookies for distance measurement and promotional purposes via the deactivation page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and in addition the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

Online presence in social media

We maintain online presence within social networks and platforms in order to communicate with customers, prospective customers and users who are active there and to inform them about our services. When calling the respective networks and platforms, the terms and conditions and the data processing guidelines apply to their respective operators.

Unless otherwise stated in our Privacy Policy, we process users' data as long as they communicate with us within social networks and platforms, e.g. Write posts on our online presence or send us messages.

Integration of services and contents of third parties

Based on our legitimate interests (i.e. our interest in the analysis, optimisation and economic operation of our online offer within the meaning of Article 6 (1) part DSGVO), we make use of content or services offered by third-party providers in order to provide their content and services such as inclusion of videos or fonts (collectively referred to as "content").

This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We endeavour to use only content whose respective providers use the IP address solely for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include, but is not limited to, technical information about the browser and operating system, referring web pages, visit time, and other information regarding the use of our online offer.

Credit checks

If we supply in advance, for example in the case of a direct debit purchase, we may obtain credit information based on mathematical-statistical procedures to safeguard our legitimate interests. Therefore, we provide the personal data required for a credit check, including your address data, to the company First Debit GmbH, Am Pulverschoppen 17, 59071 Hamm and use the information received on the statistical probability of default for a balanced decision on possible payment methods. We also reserve the right to forward data on non-contractual behaviour in the legally permissible cases to the credit agency and to demand claims from a collection agency.

Address verification

Information on the verification of your address (check for deliverability) is available from Infoscore Consumer Data GmbH, Rheinstr. 99, 76532 Baden-Baden. For this purpose, we will send the required data (your full name, address and, if applicable, date of birth) to the said company.

Vimeo

We can embed the videos of the Vimeo platform of Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA. Privacy Policy: https://vimeo.com/privacy. We point out that Vimeo can use Google Analytics and refer to the privacy policy (https://www.google.com/policies/privacy) and opt-out options for Google Analytics (http://tools.google.com/dlpage/gaoptout?hl=de) Google's data usage settings for marketing purposes (https://adssettings.google.com/.).

Youtube

We embed the videos on the YouTube platform of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.

Google ReCaptcha

We bind the function to detect bots, e.g. when entering into online forms ("ReCaptcha") of the provider Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.